Highlights of a recent Locus interview with SF Grandmaster Fred Pohl (my copy was apparently eaten by the whole recent magazine distribution bro-hah-hah).
"For several weeks after I bought Delany's Dhalgren, every time I came into the office somebody would take me aside and say, 'Hey Fred, I'm not questioning your decision—but why did you buy that book, exactly?' The only answer I could ever give them was, 'Because it's the first book that taught me anything I didn't know about sex since The Story of O.' But it did sell, and I take some credit for that.
"Most editors were not usually invited to the annual sales conference, because there were too many of them, but I told the boss I was going whether they liked it or not. Nobody else would be able to persuade them to deal with Dhalgren. When I got there I said to the salesmen, 'You're going to get a book called Dhalgren. You don't need to read it, don't need to know what it's about. The only thing you need to know is, it's the first book by Samuel R. Delany in many years. He considers it his masterpiece, and there are thousands of people out there who will buy it as soon as they see it. Just get it in the stores, and it will take care of itself.' It did. I think we did 16 printings in the first year, and he kept changing a line or two for every one. When the guy who took over from me as editor saw the sales figures on Dhalgren, he immediately signed three new contracts with Chip, with commensurate advances... and lost his shirt!"
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